Experience

As Senior Demand Generation Manager, I lead full-funnel campaign strategy, execution, and optimization across integrated programs. I design and scale a scalable webinar syndication framework that transforms recorded sessions into repeatable lead-generation assets, driving efficiency and extending audience reach. I pioneer attribution methods that connect 6sense ad exposure with webinar attendance, unlocking deeper insight into buyer behavior and campaign ROI. I architect a segmented campaign strategy aligned to buying stages—recognized by leadership and presented to the DC agency as a best-practice model. I also advance a real-time nurture flow that delivers high-intent leads directly to sales, accelerating pipeline velocity and strengthening marketing-to-revenue impact.

I spearheaded demand-generation strategies, driving a 58% surge in organic growth and a 41% increase in new website traffic for small businesses and agency partners. My strategic acumen in SEO and SEM, coupled with my proficiency in SEMRush, WordPress, HubSpot, and Marketo, led to substantial enhancements in lead generation and customer engagement for a leading national professional services firm.

At ZoomInfo, my role was pivotal in pioneering sophisticated demand-generation strategies that significantly contributed to the expansion of our market footprint. I helmed a series of bespoke marketing campaigns which resulted in unprecedented growth metrics for the company. By harnessing the capabilities of advanced analytics and employing a suite of cutting-edge tools, including SEMRush, WordPress, HubSpot, and Marketo, I was able to deliver a distinctive blend of SEO and SEM expertise. This enabled us to penetrate new markets, enhance customer acquisition, and achieve a remarkable increase in both lead quality and customer engagement.

My dynamic ABM strategy at PMG elevated brand presence and SQLs for top-tier clients such as Grammarly and Meta. Managing a $2 million budget, I doubled brand visibility and engagement metrics for Keeper Security. Our refined ABM approach led to a 78% rise in essential page visits and a 40% growth in SQLs, markedly enhancing sales and market position.

As Digital Campaigns Manager, I led a significant rebranding and optimized SEO, achieving a 68% reduction in acquisition costs, a 30% boost in new business revenue, and a 45% increase in closed upsell opportunities. My focus on technical SEO and strategic content propelled a 240% jump in organic site performance and a 277% rise in site engagement.

As Regional Campaign Strategy Manager, I developed integrated strategies across SEO, paid search, social media, and lead generation, fostering client retention and revenue growth. These initiatives significantly elevated brand awareness and acquisition success.

I excelled in digital campaign coordination and supervision, managing PPC campaigns, and collaborating with creative and media teams. My role focused on integrating digital media, video, and content strategy, with a strong emphasis on campaign management, reporting, and analytics.